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Resident Advisor Recruitment

This year, Residence Life wanted a new look for their Resident Advisor (RA) recruitment campaign. We had a photo of the mascot, Chip, pointing at the camera and I decided to use that as a throwback to Uncle Sam and the "I Want You" Army campaign. I developed the rest of the look to be visually interesting but something very distinct from the majority of the marketing graphics we had on campus at the time. This campaign included printed posters, social media graphics, digital signage as well as some printed pieces for tabling events.