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I Want To Be…

After a reorganization at the university and the naming of the Program in Exploratory Studies (PES) for students who had not picked a major, PES came to us to work on a campaign to help students see what possibilities they had at CU Boulder. I worked with a number of members of our team as well as departments to design custom graphics for each of the jobs or areas they get the most questions about. I did custom cut paper illustrations for each so I could include imagery covering many aspects of each subject as well as making it really interesting to look at. On the back we included questions to prompt a student to think about whether that area would interest them as well as a list of things they could do at the university to start down the path for that job. The project consisted of creating the custom illustrations, print and digital posters, and info cards for PES to hand out during advising appointments.